【 品牌故事】
2004年，因為鶯歌、阿公，所以我們回來燒窯做陶瓷，為了實現在地與家族陶瓷產業的創新，成立新品牌【集瓷】，用設計與美學的新概念，創造屬於台灣年輕世代的新陶瓷夢，讓鶯歌可以再崛起、再茁壯、再深耕。2014年，集瓷經過十年試煉，進行品牌重整計畫，將以全新風貌呈現，並正式更名為COCERA，期待與您相見。
【品牌精神】
小時候的遊戲、聽大人說的故事、天真的夢想，都是最美好且抹滅不掉的的記憶，長大後的這份記憶，帶給自己的小孩，轉化於現在生活，並開啟生活中許多幸福對話的辭彙開端。
集瓷10年的累積，堆疊出對陶瓷更多的情感，雖然我們承接著家族過去的製陶經驗與基礎，但仍是從一個門外漢而開始。在這期間，因對品牌理念的堅持，而得到更多人與人之間的恆久與未來。因為與人的互動而產生的記憶挖掘，因為與人的閒談迸出靈機一動的火花，因為與人的交流而珍惜累積永垂不朽的技藝。
集瓷用著緩慢的步調逐漸蛻變，因為蛻變而新生，而驅使我們的，就是這份用時間與世代堆積而出的情感連結。
【品牌理念】
集瓷，「集」字匯集「在地、人文與創新」的三合概念；「瓷」字彙集「台灣元素、生活記憶與材質運用三角連結；「集瓷」，匯集幸福(Now)與記憶印象(Past)，連結過去與現在，產生對話的漣漪，傳遞出『幸福與記憶的新瓷彙』。
2004, because Yingge, grandpa, so we came back to engage ceramics, in order to achieve the family with innovative ceramics industry, the establishment of a new brand of porcelain [set]. With a new concept design and aesthetics to create a new part of the younger generation in Taiwan Ceramics dream, Yingge can then rise again thrive, then deep plowing. 2014, after a decade of trials「Shu&W’s Cera 」, the brand restructuring plan will be a new style of presentation, and officially changed its name to『 COCERA』. We are look forward to seeing you.
[Brand Spirit]
Childhood games, stories from adults and innocent dreams are all long-lasting beautiful memories, which are then handed down to our kids to be transformed in modern lives and lift the curtain of numerous vocabularies of happiness conversation.
Cocera has piled up more affection for pottery after ten years’ accumulation. Although we possessed pottery-making experiences and foundation, we actually started our business as a layman. During this period, owing to the persistence of brand philosophy, we have obtained more constant relationship among people and future.
The digging of memory generated by the social intercourses may spark in conversations, thus people can cherish the eternal technique because of the communications.
Cocera grows at a slow pace and gets a new life, and the motivation is the emotional connections emerged after years of accumulation.
[Brand Philosophy]
Cocera, is literally Ji Ci in Chinese, in which Ji integrates the concepts of locality, humanity and creation and Ci combines Taiwanese elements, life memories and material for delta connections. Consequently, Cocera connects the happiness (Now) and memories (Past), links the past and modern lives to stir up the waves of dialogues and conveys the “new pottery collection of happiness and memory”
