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Roza Khamitova is the creative force behind the extraordinary artistry of Shovava - a clothing line she launched four years ago from the majestic and magical Byron Bay in Australia. Originally a native of Kazakhstan, Roza's unrivaled designs and patterns draw inspiration from nature's beauty, but are also infused with her own sense, understanding and admiration of the infinite qualities of the human spirit. The uniqueness of her ideas are born of long solitary walks in the jungle, through bristling fields or along almost pin-drop quiet stretches of sand. Shovava's trademark winged scarfs reflect that soaring imagination and embody a sense of individuality, power, freedom, and adventure. They are an embrace of life.
In the tradition of the finest fashion houses, Shovava oversees every step of the design and production of her creations. From those inspired late night hours drawing and experimenting, to sourcing the finest materials, and then carefully overseeing the very complex textile printing techniques employed, Shovava ensures that its products preserve the beauty and delicacy of Roza's designs. Roza's exacting and meticulous standards reflect the passion of a true artist and are a primary reason that her creations have received such overwhelming praise and appreciation from customers worldwide.