rin 來自中文’零’的讀音，欲傳達’0’的意念。
對我們來說，
0 是減法設計
秉持 除去多餘，同時有趣好玩、簡單易懂。
0 是對未來想法的集成
商品不只有趣，背後蘊藏對未來世界的想法，試著改變人們的生活態度；
rin 是對未來生活態度之嚮往，發展出具有相同理念商品的集合。
0 是一個圈
rin是互助和諧、有系統的圓圈；
商品發展過程，影響許多人事物 及 彼此結構，用最負責任心態作決定。
這樣的系統，環環相扣，尊重生態，負社會責任。
0 代表一個地球
跨越村、跨越國，我們都是地球人，
核心是 以實業態度做每件事— 無論做什麼，都以責任心把商品做好。
‘rin’ comes from the pronunciation of Chinese character ‘零’ (zero), conveying the meaning of ‘0’.
For us,
0 is ‘less is more’
Uphold to only keep the necessary, has to be interesting and easy to understand at the same time.
0 is a series of the idea of future
Products is not only fun, but contains the view of the future world, may change the living attitude of human beings. ‘rin’ is the yearn for great attitude in future; to observe, to decide and build collection based on the same belief.
0 is a circle
‘rin’ is system in a state of mutual harmony. The progress within development could affect many people and things; instead of maximize the benefits, we choose to make decisions with the most responsible mind. In this cycle, everything closely related to each other, respecting the ecological, socially responsible.
0 is entire global
Without borders, we are all mankind on earth. Our core value is managing every work with the 'real industrial' mindset - whatever we do, we do it full responsibly.
