FROM TYPE TO LOGO

When it comes to building a brand, logo design is often one of the first few important steps in the creative journey. With so much more competition to contend with today, how can designers help start-ups and evolving brands put their best foot forward visually? A key branding element used by many of the biggest companies around the world, a logotype revolves around a company’s name or initials and features typography as the main design approach. FROM TYPE TO LOGO details the processes of combining the two distinct design disciplines in a compelling book of case studies that make an inspiring reference point for budding and working branding professionals alike. — 出版：Victionary 頁數：272頁 尺寸：190 x 255 mm 規格：精裝 色彩：全彩色印刷 語言：英文 書號：ISBN 978-988-75665-9-5 出版地：香港 — 作為一間位於亞洲樞紐的跨媒體設計工作室，viction:ary希望以書籍設計連接世界。從平面、時尚、建築到產品設計，viction:ary一直以創新的角度，深入探索每個專業範疇；配合嚴謹的印刷技術以及精緻的書籍設計，使每個原創作品均得以展現其無窮的創意，得到了全球設計界的認可。近年來viction:ary團隊不斷發展和突破，涉獵更廣泛的題材，包括藝術插畫、旅遊指南、兒童讀本及桌上遊戲等等，為大眾提供源源不絕的美學靈感，推動及啟發各地設計師及行外讀者的創作發展。